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Adwords: the Value of Quality

Get more out of your marketing budget by increasing the quality of your Google Ad.
Many people know that with Google Adwords you can advertise on the search engine result pages. Not so many people know that you can get more out of your marketing budget by improving the quality of the ad. The principle is as follows: one of the factors that determine the price you pay per click is the quality score of your ad. Improving the quality score reduces the actual pay per click. So if you want to earn more for your organization you can chose to:

  1. Increase Adwords budget;
  2. Increase the quality of the ads by working on the copy or optimizing the landing page.

Increasing the ad quality gives you a higher return on investment.

Hal Varian, Chief Economist of Google very clearly explains the logic in a (not so) short video:


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